CASE STUDY

Scorebuddy

Increasing Traffic 3X

Project Background

Scorebuddy s a pioneer in the cloud-based, quality assurance sector; whose solutions are specifically designed for call centers. From quality assurance
to compliance, Scorebuddy provides a leading quality management platform that helps call centers stay efficient and proactive.

Objective

Like many SaaS brands, Scorebuddy’s key objectives were to build a robust digital marketing and execution strategy. To achieve these objectives, Scorebuddy needed a partner to aid them in developing:

A go-to market, messaging and positioning strategy.
A comprehensive digital marketing strategy.
An inbound marketing program using premium content and digital marketing campaign practices.

With the right digital marketing partner and effective strategies in place, Scorebuddy set goals to achieve:

A marked increase in website traffic through enhanced content and SEO best practices.
An increase in qualified leads for their sales team.
An increase in revenue YoY.

Solution

After a thorough review of Scorebuddy’s objectives and goals and an extensive analysis of their current marketing practices, we developed a dynamic, multi-year digital marketing strategy that included the following:

Building a new Scorebuddy website; including design, positioning, and messaging.
A multi-year content marketing and inbound marketing program.
The integration of new products into Scorebuddy’s online presence.
The management of all content development and distribution.
The implementation Hubspot for marketing automation, contact management, and key metrics / reporting.

Results

Scorebuddy has seen a 300% increase in web traffic and visibility. This additional visibility has led to an increase in qualified leads resulting in 30+% YoY revenue growth. This aligns with their original objectives, and also opens new doors for success. They have built a content marketing engine second to none.

Increased website traffic 300% YoY during 3 years.

Increased qualified leads and deals to the Sales team resulting in 30+% YoY growth.

Increased visibility and deal size through the addition of enterprise accounts.

Scorebuddy´s future plans include launching a new website in 2022 using HubSpot CMS. The advanced tools and resources available through HubSpot will ensure
their website traffic and the number of qualified leads will continue to grow.